Marketing Experience

Why Choose Us ?

In today’s digital age, effective marketing and seamless customer experience are crucial for business success. Our Digital Marketing & Experience offering helps you harness the power of digital channels to engage customers, build brand loyalty, and drive growth. With a strategic approach and cutting-edge technologies, we create personalized experiences that resonate with your audience and deliver measurable results.

Expertise and Experience

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Industry Leaders: Our team comprises digital marketing professionals with extensive experience and proven success across various industries.

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Innovative Approaches: We leverage the latest technologies and trends to deliver cutting-edge solutions.

Tailored Solutions

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Customized Strategies: We develop bespoke strategies that address your unique business needs and objectives.

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Collaborative Process: Our collaborative approach ensures seamless integration with your internal teams and processes.

Results-Driven Focus

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Measurable Outcomes: Our strategies are designed to deliver measurable results that contribute to your business growth.

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Commitment to Excellence: We are committed to excellence in every aspect of our work, ensuring high standards and exceptional performance.

Comprehensive Support

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End-to-End Service: From strategy development to execution and analysis, we provide comprehensive support to ensure your success.

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Continuous Optimization: Ongoing monitoring and optimization to adapt and refine strategies as your business evolves.

Our Offerings

Digital Marketing Strategy

Comprehensive Planning: Develop a cohesive digital marketing strategy aligned with your business goals and market positioning.
Market and Competitor Analysis: Conduct thorough market research and competitor analysis to identify opportunities and refine your approach.
Performance Metrics: Establish clear KPIs and metrics to track the effectiveness of your digital marketing efforts.

Content Marketing

Content Strategy: Create a content strategy that addresses your audience’s needs and supports your brand messaging.
Content Creation: Produce high-quality, engaging content across various formats, including blogs, videos, infographics, and social media posts.
Content Distribution: Leverage multiple channels to distribute content effectively and maximize reach and engagement.

Search Engine Optimization (SEO)

On-Page SEO: Optimize website content, structure, and metadata to improve search engine rankings and visibility.
Off-Page SEO: Implement link-building strategies and online reputation management to enhance domain authority.
Technical SEO: Ensure your website is technically sound with optimized load times, mobile responsiveness, and crawlability.

Social Media Marketing

Social Media Strategy: Develop a social media strategy that aligns with your brand and engages your target audience.
Campaign Management: Plan, execute, and manage social media campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, and more.
Analytics and Reporting: Monitor social media performance and provide detailed reports to measure success and inform future strategies.

Pay-Per-Click (PPC) Advertising

Campaign Strategy: Design effective PPC campaigns to reach your target audience and achieve your business objectives.
Ad Creation: Develop compelling ad creatives that drive clicks and conversions.
Bid Management: Optimize bidding strategies to maximize ROI while staying within budget.

Email Marketing

Email Strategy: Create an email marketing strategy that nurtures leads and maintains customer engagement.
Campaign Design: Develop personalized email campaigns with targeted messaging and appealing designs.
Automation: Implement email automation to streamline processes and deliver timely, relevant content to subscribers.

Customer Experience (CX)

CX Strategy: Develop a customer experience strategy that enhances every touchpoint along the customer journey.
User Experience (UX) Design: Design intuitive and user-friendly interfaces for websites and applications to improve usability and satisfaction.
Personalization: Implement personalization techniques to deliver tailored experiences that meet individual customer needs and preferences.

Analytics and Insights

Data Collection: Gather data from various digital channels to gain insights into customer behavior and campaign performance.
Performance Analysis: Analyze data to identify trends, measure effectiveness, and inform strategic decisions.
Reporting: Provide comprehensive reports with actionable insights to guide future marketing efforts.

Engagement Models

Retainer-Based Services

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Ideal For: Businesses seeking ongoing digital marketing support and strategy.

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Details: Engage our experts on a retainer basis to provide continuous guidance and execution of your digital marketing initiatives.

Project-Based Engagement

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Ideal For: Organizations needing expertise for specific digital marketing projects or campaigns.

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Details: Our team will manage your project from conception through execution, ensuring alignment with your marketing goals.

Consulting Services

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Ideal For: Companies looking for expert advice to refine their digital marketing strategies.

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Details: Receive expert consulting to optimize your digital marketing efforts and drive better results.

Frequently Asked Question's

Performance marketing focuses on PPC metrics such as clicks, leads or sales, as per the ad budget and pays only for successful transactions. They fall under PPC management services. The goal is to increase traffic, engagement & sales through repeated visits and lead generation. Tools like Google ads are used here. Digital Marketing experts at Mobikasa will ensure your eCommerce site built using Shopify / ShopifyPlus, Magento,WooCommerce generate increasing revenues.

This type of marketing often involves the use of affiliate marketing, where the advertiser partners with third-party publishers to promote their products or services. The publisher promotes the advertiser's product or service and is paid a commission for each sale or lead generated.

Performance marketing can take many forms, including:

Search engine marketing (SEM)
- The advertiser bids on specific keywords and pays when a user clicks on their ad.
Social media advertising
- The advertiser pays for clicks, conversions, or other actions taken by the user after clicking on their ad on social media platforms.
Display advertising
- The advertiser pays for impressions or clicks on their display ads.
Email marketing
- The advertiser pays for clicks or conversions generated from their email marketing campaigns.

Performance marketing is a results-driven approach that allows advertisers to measure the success of their campaigns more accurately. By only paying for specific actions taken by the user, advertisers can better control their costs and ensure that their marketing budgets are being used effectively.

There are many factors that contribute to successful SEO, but here are some of the most important ones:

Quality Content: High-quality, relevant, and engaging content that satisfies user search intent is one of the most important factors in SEO. Your content should be unique, informative, and useful to your target audience.
Keywords: Strategic use of relevant keywords throughout your website's content, including in page titles, meta descriptions, and headers, can help search engines understand the purpose and relevance of your content.
Backlinks: Links from other reputable websites to your site can signal to search engines that your content is high-quality and authoritative, and can improve your website's search rankings.
User Experience: A positive user experience, including fast page load times, mobile optimization, and easy navigation, can improve engagement and decrease bounce rates, which can help boost your website's search rankings.
Technical SEO: This includes factors like website structure, crawlability, and security, which can affect how well search engines can access and index your website's content.
Social Signals: Social media can play a role in SEO by providing signals of your website's popularity, credibility, and authority through likes, shares, and other social interactions.

It's important to remember that SEO is a multifaceted process that involves a combination of these and many other factors. By focusing on creating high-quality, user-focused content, building a strong backlink profile, and ensuring a positive user experience, you can help improve your website's search rankings over time.

The social media platforms you should focus on for your business will depend on several factors, including your target audience, business goals, and type of content you plan to create. Here's a brief overview of some of the most popular social media platforms and their strengths:

Facebook: With over 2 billion active users, Facebook is a great platform for businesses to reach a broad audience. It's also a popular platform for paid advertising and has robust targeting options.
Instagram: Instagram is a visual platform that's popular among younger audiences. It's ideal for businesses that have strong visual content, such as photos or videos.
Twitter: Twitter is a fast-paced platform that's great for real-time updates and engaging with customers. It's popular among journalists, thought leaders, and other influencers.
LinkedIn: LinkedIn is a professional networking platform that's great for B2B businesses and thought leadership. It's a good platform for sharing industry news, job postings, and other professional content.
YouTube: YouTube is the world's second-largest search engine and is ideal for businesses that want to create video content. It's also a great platform for tutorials, how-to videos, and product demonstrations.

When choosing which platforms to focus on, consider your target audience's demographics and interests, as well as the type of content that resonates with them. It's often better to focus on a few platforms and do them well, rather than spreading yourself too thin across multiple platforms.

Marketing & Experience Offering